Çiçek Sanat
Lost 40% of Pixel data post iOS 14.5. ROAS dropped from 5x to 3.2x, optimization stopped, CPA rose.
Server-side CAPI setup (Conversions API + GTM Server), deduplication setup, value-based bidding, Advantage+ Shopping activation.
- ROAS 3.2x → 5.8x (+81%)
- Monthly revenue up 230%
- Lost Pixel data 48% recovered
"They said 'Meta died' post iOS 14.5. With proper setup, stronger than ever."
— Çiçek Sanat Ekibi