Meta Ads · Facebook & Instagram

Meta Ads withthe right creativefor the right audience.
ROAS targets become reality.

Pixel + CAPI set up properly, weekly creative test pipeline, audience layer optimized. 14-person team + VORKAZ AI orchestration. Meta Business Partner.

E-commerce, local service, content creator, B2B · doesn't matter. Meta Ads works with the same algorithm for everyone. Only your creative language differs.

Managed by
Trusted Digital Partner
10+ yrs · 2,200+ brands · Meta Business Partner
2.200+
Brands
₺28M+
Meta ad spend
5.2x
Avg ROAS
10+
Years experience
Meta Business Partner10+ years Meta Ads experience2,200+ brands consultedPixel + CAPI expertise14-person team + VORKAZ AI orchestrationWeekly creative test pipelineMonthly transparent reportingTrusted Digital PartnerMeta Business Partner10+ years Meta Ads experience2,200+ brands consultedPixel + CAPI expertise14-person team + VORKAZ AI orchestrationWeekly creative test pipelineMonthly transparent reportingTrusted Digital Partner
Find your sector

Pick the one that fits you.

This service fits various sectors. Tap your card to see what it brings you.

30-second summary

For those in a hurry.

  • Pixel + CAPI + dCAPI server-side setup — 30-40% iOS 14.5+ data loss recovered.
  • TOF/MOF/BOF three-layer funnel — Broad + Interest + Lookalike + Retargeting integrated architecture.
  • 5-10 new creative variants weekly — creative fatigue prevented, ROAS stays stable 90+ days.
  • Advantage+ Shopping + Campaign Budget Optimization — ML-driven auto budget allocation, CBO discipline.
  • Meta Business Partner + monthly report — attribution analysis, creative ranking, CAC trend.
What we do

All 6 layers of Meta Ads, in one team.

Pixel + CAPI + creative + funnel — the only right approach post iOS 14.5.

Pixel + CAPI server-side

Server-side conversion tracking, recover 35-50% lost data post iOS 14.5, deduplication setup.

3-layer funnel (TOF/MOF/BOF)

Top-funnel awareness (lookalike), mid-funnel engagement (retargeting), bottom-funnel conversion (warm audience).

Creative production (video + static)

Reels, Stories, carousel ads. Hook-first 3-second approach, mobile-native design, A/B test rotation.

Audience + Lookalike

Custom audiences (Pixel, CAPI, customer list), %1-3 lookalike, exclude segments, Advantage+ audiences.

ROAS + LTV optimization

Value-based bidding, LTV optimization (target high-value customers), monthly ROAS + CAC report.

Advantage+ Shopping Campaigns

AI-driven Advantage+ Shopping setup, catalog feed optimization, dynamic product ads (DPA).

Our strategic approach

Post-iOS Meta Ads strategy.

Pixel-only era is over. 2026 Meta Ads built on CAPI + creative + funnel + signal loss tolerance — long-term system over short-term tricks.

01

Audience

Signal-driven

Custom Audience (customer list, site visitor, video viewer) + Lookalike (1-3% closest) priority over broad + detailed targeting. Meta's Advantage+ audience expansion algorithm is 10x more efficient with correct seed.

02

Creative

Test-heavy

Biggest ROAS lever in Meta Ads is creative. We test 5-10 new variants weekly (Reel + Story + Feed + Carousel). UGC priority, hook in first 3 seconds, pattern interrupt + Problem→Solution format. Creative fatigue hits every 2-3 weeks — constant refresh mandatory.

03

Funnel

Three-layer

TOF (awareness — Reach + Video Views), MOF (consideration — Site visitors retargeting + Lead magnet), BOF (conversion — Cart abandoners + Lookalike purchases). Each layer has own creative + budget + message. Respect the user journey over direct-response 'blind targeting'.

04

Tracking

Server-side

Pixel + CAPI + dCAPI (Conversions API for Apps) full stack. iOS 14.5+ ATT prompt, ad blocker, cookie consent cause 30-40% client-side Pixel data loss. Without CAPI, Meta can't optimize, 7-day click attribution breaks. Target: Event Match Quality 8+/10.

Performance + Brand balance

BOF retargeting only = burns brand + CAC constantly rising. TOF awareness only = ROAS unmeasurable + budget leaking. We balance both: 50% TOF (Reach + Video) + 30% MOF (Warm) + 20% BOF (Cold retargeting). After 90 days organic traffic grows 30%+, Instagram/FB follower growth comes free.

Work process

Meta Ads success in 8 steps.

Every step explained in three layers: 'what we do', 'why it matters', and 'your benefit'. Nothing stays in the dark.

  1. What we do

    We audit your existing Meta Business Manager + Ads Manager from A to Z: Pixel status (Active? Event Match Quality score?), CAPI installed, iOS 14.5+ Aggregated Event Measurement priority order, whether Custom Conversions optimize within 7-day click window. 40+ checklist items.

    Why it matters

    Broken Pixel + missing CAPI = Meta optimizes blindly. iOS 14.5+ causes 30-40% client-side data loss — without CAPI, Meta can't see your conversions, budget flows to random profiles, not the right conversions. Without Event Match Quality 8+/10, targeting is broken.

    Your benefit

    Week 1 full account state visible — Pixel fire rate, CAPI match rate, attribution window accuracy. Quick wins in first 2 weeks, ROAS can grow up to 2x (just from tracking fix).

Sector fit

E-commerce + lifestyle sectors thrive on Meta.

E-commerce + Retail

Catalog ad, DPA, Advantage+ Shopping, ROAS-focused. CAPI critical post iOS 14.5.

Çiçek SanatKartal Mobilya

Health + Wellness

Lifestyle content, before-after (policy compliant), authority-driven funnel, lead form ads.

Miray KoçakApollo

Brand + Lifestyle

Reels-first content, influencer collab amplify, brand awareness + community building.

ApolloMiray Koçak

Local service + Event

Local awareness ad, lead form, event response, geographic targeting + season optimization.

Best EventTas Vidanjor
Real transformations

Meta still wins post iOS 14.5.

With proper setup — three clients, three sectors.

5.4x
Avg ROAS
+%48
Data recovered via CAPI
-%55
CPA reduction
8+
Active campaigns
E-commerce · Flowers + gifts

Çiçek Sanat

Challenge

Lost 40% of Pixel data post iOS 14.5. ROAS dropped from 5x to 3.2x, optimization stopped, CPA rose.

Solution

Server-side CAPI setup (Conversions API + GTM Server), deduplication setup, value-based bidding, Advantage+ Shopping activation.

Results
  • ROAS 3.2x → 5.8x (+81%)
  • Monthly revenue up 230%
  • Lost Pixel data 48% recovered

"They said 'Meta died' post iOS 14.5. With proper setup, stronger than ever."

Çiçek Sanat Ekibi
Healthcare · Dietitian

Miray Koçak

Challenge

Healthcare-related policy restrictions, before-after content rejected. No awareness, appointments only via call + WhatsApp.

Solution

Lifestyle-first content (healthy recipes, education), policy-compliant lead forms, 3-layer funnel, %1 lookalike audiences.

Results
  • Monthly leads 0 → 120
  • Instagram followers 8K → 32K (4x)
  • CPA ₺85 (sector avg ₺240)
Furniture · E-commerce

Kartal Mobilya

Challenge

High product price + long decision cycle. Single-touch ads didn't convert, no retargeting, catalog messy.

Solution

DPA + Advantage+ Shopping, retargeting funnel (3-7-14-30 day), video unboxing content, Wishlist remarketing.

Results
  • ROAS steady 4.6x (was volatile 1-2x)
  • Average Order Value up 32%
  • Add-to-cart → purchase rate 4% → 11%
Voices

Real clients. Different sectors. Same approach.

5.0 / 15 reviews
In e-commerce, they set up Pixel + CAPI server-side. Data lost post iOS 14.5 came back. ROAS jumped from 3.2x to 5.8x, monthly revenue up 230%.
Çiçek Sanat Ekibi
Owner, Çiçek Sanat E-Commerce
Built Instagram + Facebook funnel for the dietitian clinic. TOF (broad interest) → MOF (video viewer) → BOF (form starter) — each layer with own creative. CPL dropped from $13 to $3.40.
Miray Koçak
Clinical Dietitian, Miray Koçak Clinic
In furniture, they test 3-5 new creatives weekly. Scaling winners, killing losers. Constant refresh = no creative fatigue = stable ROAS.
Kartal Mobilya Ekibi
Manager, Kartal Mobilya
Where it sits

Pixel-only or Pixel + CAPI?

After iOS 14.5, Pixel data loses 30%+. Without CAPI server-side, Meta can't optimize. Most agencies don't set up CAPI — we do it in week 1.

Wrong Meta Ads management

Post iOS 14.5, these 4 mistakes kill the budget.

No CAPI, only Pixel

iOS 14.5+ loses 35-50% of Pixel data. Without server-side CAPI, Smart Bidding runs blind.

Static creative pile (no Reels)

Meta algorithm prioritizes Reels + video. Static ads can't scale in 2024, CPM 3x more expensive.

Single audience (no lookalike)

Without TOF/MOF/BOF 3-layer funnel, ad fatigue arrives early. Same person 50x impression = wasted spend.

Boost Post + manual campaign

'Boost Post' button is most expensive. Proper setup (Ads Manager + Advantage+) 50-70% cheaper.

Investment

Transparent investment.

Monthly management
$470+
monthly exit flexibility if ROAS target not met in first 60 days.
Monthly invoice
What you get
  • 6 campaign optimizations / month
  • 5-10 weekly creative variants tested
  • Monthly transparent report (labeled)
  • Pixel + CAPI server-side setup
  • Direct Slack/WhatsApp comms
  • (no commitment after 3 months)
  • Meta Business Partner reference
What you'll have

Beyond the videos.

What you actually take with you when you enroll.

Pixel + CAPI server-side

iOS 14.5+ lost data recovered. Without CAPI, Meta can't optimize = budget waste.

Weekly creative test

3-5 new variations weekly. Creative fatigue prevented, ROAS stays stable.

TOF/MOF/BOF three-layer funnel

Broad interest → site visitor → checkout starter. Each layer has own creative + budget.

Meta Business Partner

Certified agency, direct Meta support access, early access to beta features.

AI Search · AEO/GEO

Be cited in ChatGPT, Perplexity, Gemini answers as a Meta Ads agency.

E-commerce owners ask 'Facebook/Instagram ad agency' to AI assistants. AEO/GEO makes you the reference in AI answers — not paid ads, clients coming via AI trust.

Example AI queries (ChatGPT, Perplexity, Gemini)
"Which is the best Meta Ads agency in Istanbul?""How to set up Meta Pixel after iOS 14.5?""What is Conversions API (CAPI) and how to activate it?""What should an Instagram Reels ad strategy look like?""When to use Meta Advantage+ Shopping Campaigns?"

EEAT + Meta Business Partner authority

Every article: Meta Business Partner badge, expert bio (10+ years Meta Ads experience, Blueprint certification), case study (client + CAC + ROAS + screenshot). AI assistants don't cite sites missing EEAT signals for Meta Ads agency queries.

Schema.org Service + Review

Service schema (provider, serviceType, areaServed), Organization schema (aggregateRating, review, partnerOfBadge), FAQPage schema (every faq structured data). AI crawlers understand your service 3-5x more accurately with structured data, cite you as 'source'.

Answer-first + iOS 14.5 transparency

Every Meta Ads question gets 2-3 sentence quick answer + detail table (ROAS → Creative fatigue cycle → CAC benchmark by sector). iOS 14.5 impact transparently explained (data loss %, CAPI solution). AI assistants prioritize fast + clear answers.

llms.txt + AI crawler directive

llms.txt tells AI assistants our 'Meta Ads agency' expertise, service scope (Pixel + CAPI + Creative + Funnel), citation preferences. Separate crawl directives for GPTBot, ClaudeBot, PerplexityBot — 2026 AEO standard.

Creative library + citation pipeline

New case study every 3 months: sector + creative example (UGC video, Reels hook) + before/after ROAS. AI assistants check 'last updated' dates. Meta algorithm updates (Advantage+ new features, attribution changes) quickly reflected in content.

%23
AI search traffic share (2026)
%30-40
iOS 14.5+ Pixel data loss
8+/10
Event Match Quality target
Honest answers

Things you might be wondering.

Pixel = browser-side (cookie-based), CAPI = server-side (server-direct to Meta). After iOS 14.5+, Pixel data loses 30%+. Without CAPI, Meta can't see your conversions = can't optimize = budget waste. CAPI setup is week 1 priority.

When you're ready

Let's build your Meta Ads system.
Right creative, right audience.

60-min free discovery call. We evaluate your current Pixel + creative state, give you a custom quote.

Transparent reporting · Meta Business Partner reference
$470+
Monthly management