Hands-On E-Commerce Training

E-Commerce Training: From Store to First Sale

Learn a complete e-commerce operation — platform selection, product page structure, marketplace management, advertising and measurement — by applying each step to your own store.

Hands-On
Marketplace + Own Site
Ads & Analytics Included
500+ People Trained
10+ Years Experience
Real Store Data

30-Second Summary

Six modules: platform, product pages, marketplaces, SEO, ads, measurement
Shopify, WooCommerce and marketplaces compared with real fees and commissions
Category and product page SEO — the cheapest traffic channel in e-commerce
Google Shopping and Meta catalog ads, including product feed setup
GA4 e-commerce events, cart abandonment reporting and recovery automation

E-commerce training covers six modules, from platform selection and product page structure to marketplace management, e-commerce SEO, performance advertising and GA4 measurement. Can Davarcı runs the training hands-on with real store data, drawing on 10+ years of digital marketing experience.

TRAINING CURRICULUM

E-Commerce Training Modules

End-to-end e-commerce in six modules, from setup to measurement

Platform Selection & Setup

Product & Category Page Structure

Marketplace Management

E-Commerce SEO

Google Shopping & Meta Catalog

Measurement, Retention & Cart Recovery

OUR APPROACH

Build, Sell, Then Measure

Not slides — practice on your own store

Your Own Store

Hands-On

You work with your own product catalog throughout, not sample data.

Platform Agnostic

Comparative

Compare Shopify, WooCommerce and marketplaces with their real costs and commissions.

Measurable Outcome

Data-Driven

Every module ties to a metric: conversion rate, cart abandonment, ROAS, customer acquisition cost.

Mentorship

1 Month Support

Q&A support through your first sales cycle after the training.

Why E-Commerce Training?

Opening a store is easy; making it sell is not. The problem is rarely the product — it is the wrong platform, a product page that does not convert, and ad spend nobody measures. This training closes all three.

CAUTION

Four Common Mistakes in Stores Launched Without Training

All reversible — but they have to be noticed first

Locked In
Migration cost

Wrong Platform

A platform chosen without counting commissions, transaction fees and migration cost is paid for years.

Low
Conversion rate

Product Page That Fails

Missing images and unclear shipping or return terms stop the add-to-cart.

Paid Only
Traffic channel

No Category SEO

Pages named after products do not match search demand, leaving ads as the only traffic source.

Blind
Budget decisions

Unmeasured Ads

Without GA4 e-commerce events, nobody knows which product actually earns its budget.

↓
WHO IS IT FOR

E-Commerce Training Is For?

Whether you are opening a store or growing one

Beginners

Opening a first store and looking for where to start

Existing Sellers

Have traffic but low conversion and thin margins

Marketplace Sellers

Moving from marketplaces to their own storefront

Marketing Teams

Teams expected to run e-commerce operations in-house

TRAINING PACKAGES

E-Commerce Training Packages

Single package training, $50 (regular $65)

Lifetime Access Guarantee
Most Popular

E-Commerce: Complete Course

$50$65

End-to-end e-commerce training from platform selection to first sale and measurement.

  • 6 modules · platform, product pages, marketplaces, SEO, ads, measurement
  • Shopify · WooCommerce · marketplace comparison
  • Product feed setup (Google Shopping + Meta catalog)
  • GA4 e-commerce events and cart abandonment report
  • Completion certificate
  • Lifetime access, one-time payment · 1 month mentorship

USD pricing. For comprehensive training (16 modules + 40 skills + 5+1 certificates), visit the School platform. Contact us for corporate training.

TRAINING PROCESS

4-Step Training Process

We clarify what you sell, on which channel, and at what margin.

AI SUPPORT

AI-Assisted E-Commerce Workflows

The current tools we use in training

Product and category copy generation — with originality and brand-voice checks
AI-assisted monitoring flows for competitor products and pricing
Product image preparation and bulk image optimization
Turning GA4 and Looker Studio data into a weekly decision note with AI

Old Approach

Copy written per product, manual monthly report

VS

Modern Approach

Bulk content generation, automated weekly decision note

6

Modules

500+

People Trained

Lifetime

Access

DONE FOR YOU INSTEAD

No Time to Learn It? We Will Build It

The training is for running e-commerce yourself. If you would rather hand over setup and operations, see our e-commerce solutions service — the same curriculum, executed by the agency.

BLOG

E-Commerce Guides

The written version of what the training covers

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FREQUENTLY ASKED QUESTIONS

About E-Commerce Training

Common questions and answers

Couldn't find the answer to your question?

Contact for Training
CONTACT

We'd Love to Meet You

Serving globally from our Adana and London offices

🇹🇷

Adana

Türkiye

Address

Huzurevleri, Türkmenbaşı Blv. Sun City Evleri, No:24/A, Çukurova/Adana

Phone

+90 554 947 80 18

Email

contact@candavarci.com.tr

Working Hours

Weekdays 09:30 - 18:30

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🇬🇧

London

United Kingdom

Address

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

Phone

+44 203 910 4969

Email

contact@candavarci.com.tr

Working Hours

Mon-Fri 09:00 - 17:00

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