SEO Training in Cincinnati

To Google, a new site is an untested site. This module shows how to earn that trust.

1. 1.1 Getting on Google's Radar

   Search Console setup, ownership verification, Analytics connection and sitemap submission. A site being live does not mean Google knows about it.

   Takeaway: Your site is formally introduced to Google and open for crawling.

2. 1.2 What Not to Do in the First 90 Days

   Buying links, keyword stuffing and duplicating content. All three look tempting in the short term and all three end in penalties. You see the mechanism behind each.

   Takeaway: You recognise the three mistakes that sink most new sites and avoid them deliberately.

3. 1.3 The Three Technical Requirements

   Mobile usability, loading speed and HTTPS. However good the content is, rankings do not come while these three are broken.

   Takeaway: You test your own site against all three and list what is missing.

The rules for telling Google what a page is about — from the heading to the image.

1. 2.1 Heading Hierarchy: H1 and H2

   One H1 per page, meaningful H2s beneath it. Hierarchy is not decoration; it is the topic map of the page.

   Takeaway: You audit and fix the heading structure of your pages.

2. 2.2 Title Tag and Meta Description

   Character limits, where the target term belongs and how to end with a call to action. Good and bad examples side by side.

   Takeaway: You write a snippet that actually gets clicked in search results.

3. 2.3 URL Structure

   Readable, short addresses carrying the target term. The cost of changing them later and how to redirect properly.

   Takeaway: You design your URL scheme and migrate faulty addresses safely.

4. 2.4 Image Optimisation

   Alt text, file format and file size. Images are the most neglected item in both accessibility and page speed.

   Takeaway: You compress images and write alt text that carries meaning.

5. 2.5 Internal Link Architecture

   Internal links pass authority to the pages that matter, improve crawlability and build context between articles.

   Takeaway: You map your internal links and feed your strongest pages.

The invisible layer: crawling, indexing, speed and structured data.

1. 3.1 Sitemap and robots.txt

   Keeping the sitemap updated automatically, using the robots file to manage crawl budget and protecting sensitive areas.

   Takeaway: You configure both files correctly and submit them in Search Console.

2. 3.2 Reading the Indexing Report

   Which pages are indexed, which are not and why. What each exclusion reason means and which ones are genuinely a problem.

   Takeaway: You diagnose unindexed pages and tell real issues from noise.

3. 3.3 Page Speed: Caching and Code

   The caching layer, removing unnecessary code and reading measurement tools correctly.

   Takeaway: You read your speed report and fix the highest-impact item first.

4. 3.4 Structured Data (Schema)

   Product and article schemas, rich results in search and how AI engines parse your content.

   Takeaway: You add the right schema to your pages and validate it with the testing tool.

5. 3.5 E-E-A-T: Expertise and Trust

   How experience, expertise, authority and trust signals become concrete on a site — author identity, citing sources, transparent contact details.

   Takeaway: You audit your trust signals and add what is missing.

Which term deserves a page and which does not — and how those pages connect to each other.

1. 4.1 Three Types of Search Term

   Head terms, long-tail queries and local searches. All three differ in competition, intent and conversion value.

   Takeaway: You separate the three types in your own market and target them in the right order.

2. 4.2 Keyword Research and Competitor Analysis

   Starting from your service list, measuring volume with a planning tool, seeing where competitors are strong and finding the gap.

   Takeaway: You produce an opportunity list with volume, competition and priority columns.

3. 4.3 The Pillar and Cluster Model

   A broad page carrying the topic and supporting articles feeding it. Which way the links flow, and why.

   Takeaway: You design a pillar page and cluster map for your own topic.

4. 4.4 Fewer Pages, Better Pages

   Adding pages does not add rankings; every page must answer a clear intent. The real cost of thin content.

   Takeaway: You build an intent-based content calendar instead of producing filler pages.

Working from data instead of assumptions: reading which queries your site truly appears for.

1. 5.1 Reading the Performance Report

   Impressions, clicks, click-through rate and average position. What the four say together, and how each misleads on its own.

   Takeaway: You open the report and read your site's real position correctly.

2. 5.2 From Query to Customer Intent

   The words people use to find you, what they are looking for and whether your page answers that question.

   Takeaway: You generate content ideas from real queries.

3. 5.3 Finding Opportunity Pages

   Pages with impressions but no clicks, and queries sitting just off the first page — the fastest wins live here.

   Takeaway: You prioritise the pages a small fix would win.

4. 5.4 A Sustainable Review Rhythm

   Which metric to check at what interval, and how to separate noise from a real change.

   Takeaway: You set a measurement calendar you can actually keep.

The final module is not a lecture — it is applied work on your own site, together.

1. 6.1 A Technical Audit of Your Site

   We run the checklist you learned across your own site end to end and prioritise the findings.

   Takeaway: You leave with an ordered, justified to-do list.

2. 6.2 Your First Content Plan

   We pick the first three pages from your opportunity list and write their briefs together.

   Takeaway: You leave with three content briefs ready to write.

3. 6.3 Your 90-Day Roadmap

   Which task lands in which week, what you will measure and at what threshold you revisit the decision.

   Takeaway: You have a plan you can execute on your own after the course.