Digital Marketing Process

What Happens InsideOur Digital Marketing Service?

We coordinate SEO, Google Ads, social media, and email marketing under one roof. An integrated strategy where every channel strengthens the others — one dashboard, one team, one goal.

Google Partner
Meta Business Partner
10+ Years Experience
Cross-Channel Reporting

Our Digital Marketing Process in 5 Points

We analyze all your digital channels with a 360° audit
We set channel-specific goals and allocate budget accordingly
We apply an integrated strategy with cross-channel synergy
We perform weekly cross-channel optimization
We report all channel performance from a single dashboard
PHASE 1

360° Digital Audit

PHASE 2

Integrated Strategy

PHASE 3

Multi-Channel Management

PHASE 4

Growth & Scaling

Timeline

Your Digital Marketing Journey Milestones

From audit to integrated strategy, first results to scaling — we share what to expect at every stage.

Week 1-3

360° Digital Audit

Performance analysis of all channels, customer journey mapping, and competitor analysis completed.

  • Channel performance comparison table
  • Customer journey map
  • Competitor digital presence report
Week 4-6

Integrated Strategy & Approval

Budget allocation, funnel design, and channel targets presented. We review together.

  • Budget allocation plan
  • Funnel flow diagram
  • KPI targets table
Month 2-3

Implementation & Test Period

All channels activated. Cross-channel optimization begins. First data collected.

  • Weekly optimization reports
  • A/B test results
  • First budget shift decisions
Month 4-6

First Results & Optimization

Cross-channel synergy becomes visible. Budget distribution optimized based on performance.

  • Monthly integrated performance reports
  • Cross-channel attribution data
  • Optimized budget distribution
Month 6-9

Growth Mode Transition

Working channels are scaled. New channel tests begin. CAC drops while volume grows.

  • Quarterly strategy report
  • New channel test results
  • Scaling plan
Month 9+

Scaling & New Opportunities

The digital marketing engine generates automatic growth. New markets, products, and channels on the agenda.

  • Long-term growth roadmap
  • New market evaluation
  • Expanded channel portfolio
Transparency Map

Full Transparency

You see exactly where every penny of your budget goes.

What You See

All Channel Dashboards

Monitor Google Ads, Meta Ads, SEO, and email data from a single panel.

Weekly Spend Report

How much spent on each channel, how much left — transparent weekly tracking.

Monthly Integrated Performance Report

Combined performance of all channels, total ROI, and work summary.

Ad Account Access

Your Google Ads and Meta Ads accounts are managed under your name with full visibility.

Funnel Conversion Data

TOFU→MOFU→BOFU stage transitions, where losses occur — shared transparently.

Monthly Strategy Meeting

We discuss the big picture via video call each month and plan the next month together.

Behind the Scenes

Cross-Channel Attribution Analysis

We measure each channel's true conversion contribution — last-click can mislead.

Customer Journey Optimization

We identify and resolve bottlenecks in the customer journey.

Funnel Leak Detection

Where customers drop off and why — we continuously monitor and improve.

Budget Shifting Logic

We manage the rule set for when to shift budget between channels.

Competitor Ad & Content Monitoring

We track competitors' new campaigns, ad copy, and strategy changes.

Reporting

Reports We Deliver

We report all channel performance under one roof, transparently and clearly.

Weekly Budget Report

Weekly

How much spent on each channel, how much left, is spend pacing on track — weekly tracking.

Metrics Included

Channel spend statusSpend pacingWeekly ROAS summaryBudget shift recommendations
Format:Google Sheets (shared)

Monthly Integrated Performance Report

Monthly

All channel performance, total ROI, funnel conversion rates, and detailed summary of completed work.

Metrics Included

Total ROAS and channel breakdownCAC trendFunnel stage conversion ratesCross-channel attribution dataOptimization list
Format:PDF + Looker Studio (live link)

Quarterly Strategy Evaluation

Quarterly

Big picture of the past 3 months. Target hit rates, budget efficiency, competitor movements, and next quarter plan.

Metrics Included

3-month performance trendTarget hit rates (%)Competitor movement summaryNext quarter action plan
Format:PDF presentation + video call
Success Metrics

What We Measure

We measure digital marketing success not by individual channel metrics, but by integrated business results.

Total ROAS

Total revenue from all digital channels divided by total ad spend.

Minimum 3x ROAS
Monthly

CAC (Customer Acquisition Cost)

Average cost to acquire a new customer through digital channels.

10% quarterly decrease trend
Monthly

LTV (Customer Lifetime Value)

Total revenue a customer generates over the entire relationship. LTV/CAC ratio indicates profitability.

LTV/CAC > 3x
Quarterly

Funnel Conversion Rates

TOFU→MOFU→BOFU transition rates. How many people progress at each stage.

Continuous improvement at each stage
Monthly

Cross-Channel Attribution

Each channel's true contribution to conversions. The entire journey, not just last click.

Budget allocation based on true contribution
Monthly

Organic Traffic Share

Percentage of total traffic coming without paid ads. Long-term sustainability indicator.

30%+ organic share within 6 months
Monthly
Our Tools

Digital Marketing Tools We Use

We use professional tools to manage and report all channels from one center.

Analytics

Google Analytics 4

Traffic, conversion, and user behavior analysis across all channels.

Client Access: Yes
Advertising

Google Ads

Search, display, video, and shopping campaign management.

Client Access: Yes
Advertising

Meta Ads Manager

Facebook and Instagram advertising campaign management.

Client Access: Yes
Reporting

Looker Studio

Interactive, real-time dashboard combining all channels.

Client Access: Yes
SEO

SEO Tools (Ahrefs/Semrush)

Keyword research, competitor analysis, and organic performance tracking.

Client Access: No
Email

HubSpot / Mailchimp

Email automation, CRM integration, and lead nurture workflows.

Client Access: No
Communication

How We Stay in Touch

Multi-channel management requires regular communication. We're always reachable and transparent.

Monthly Strategy Meeting

Monthly (45-60 minutes)

We review the integrated report together via video call. We discuss all channel status, budget performance, and next month's plan.

Weekly Status Update

Weekly

Brief email or WhatsApp with the week's summary. We inform you immediately of any significant changes.

Monthly Integrated Report

Monthly

Detailed PDF report and live dashboard link covering all channel performance.

Emergencies

Immediate, 24/7

Immediate intervention for ad account suspension, major spend anomalies, or crisis situations.

FAQ

Frequently Asked Questions

Ready to Start?

Start Your Digital Growth Journey Today

Let us analyze your current state with a 360° digital audit. Contact us for a free preliminary evaluation.