Miray Koçak
Only marketing channel was Instagram + WhatsApp referrals. Online trust couldn't be built, leads were cold, lots of 'let's meet first' appointments.
6 monthly EEAT articles + LinkedIn weekly post + email newsletter. Nutrition advice pillar (12 sub-topics) + expert authority building.
- Monthly organic traffic 1.2K → 14.8K
- 'Warm lead' rate 22% → 68%
- Average ticket value up 35%
"Clients arrive already trusting me. Half of the first session used to be introduction."
— Miray Koçak