Who owns the Meta Ads account?

The Ad Account is opened under your Business Manager, and all data belongs to you. We are added as a manager. Even if you end the engagement, the account and data stay with you.

Is Facebook Pixel and CAPI setup included?

Absolutely. Pixel setup, CAPI integration, domain verification, and event tracking are all included. Ad management without conversion tracking is flying blind.

Do you create the ad visuals?

Yes. Creative production is included in our package. We produce professional content in static image, carousel, and video formats aligned with your brand guidelines.

When will I see results?

You get traffic from the first week. The algorithm's learning phase takes 7-14 days. True optimization crystallizes after 4-6 weeks. From month 3, compound effects become visible.

Do you advertise separately on Instagram and Facebook?

We advertise on both platforms from a single campaign. Meta's Advantage+ system automatically distributes your ad where it performs best. We also do platform-specific optimization when needed.

What is a Lookalike Audience?

An audience segment of new users who resemble your existing customers. Meta's algorithm analyzes your customer list and selects the most suitable from millions of similar-profile users.

How much should my ad budget be?

It depends on your industry and goals. For the algorithm to work properly, we recommend a minimum of $200-400/month. During the audit phase, we calculate estimated CPA and present recommended budgets.

Meta Ads Process

What Happens InsideOur Meta Ads Management?

We manage your Facebook and Instagram ads with a funnel-first approach. Audience analysis, creative production, and continuous optimization to maximize every ad dollar.

Meta Business Partner

300+ Campaigns

TOFU-MOFU-BOFU Funnel

Transparent Reporting

Our Meta Ads Process in 5 Points

We audit your Business Manager and Pixel setup

We analyze and segment your target audience

We produce scroll-stopping creatives and ad copy

We build campaigns with TOFU-MOFU-BOFU funnel structure

We optimize weekly and report transparently

PHASE 1

Planning & Setup

PHASE 2

Campaign Management

PHASE 3

Measurement & Growth

Timeline

Your Meta Ads Journey Milestones

The learning phase is critical in Meta Ads. The algorithm needs time to optimize. Here's what to expect at each stage.

Week 1-2

Audit & Planning

Pixel/CAPI check, audience analysis, and creative strategy completed.

Pixel/CAPI audit
Audience analysis
Creative strategy

Week 3-4

Campaign Setup

Funnel structure built, first creatives prepared, campaigns go live.

Funnel campaign structure
First creatives
Conversion tracking

Month 2

Learning & First Optimization

Algorithm completes learning phase. First A/B test results arrive. Winning creatives identified.

First performance report
A/B test results
Audience optimization

Month 3

Optimization Deepens

CPA starts declining, ROAS starts increasing. Lookalike audiences expand. Scaling plan prepared.

CPA/ROAS trend analysis
Lookalike expansion
Scaling plan

Month 4-6

Scaling Begins

Successful campaigns grow. New formats tested. Compound effect becomes visible.

Quarterly strategy report
New format tests
Scaling results

Transparency Map

Full Transparency

YOU own the Ad Account. We join your Business Manager as a manager. Even if you leave, the account and all data stay with you.

What You See

Meta Ads Manager Access

You can log into your account anytime to view campaigns, spend, and performance.

Looker Studio Live Dashboard

Interactive dashboard for real-time performance data without waiting for reports.

GA4 Integration

Track how ad traffic behaves on your site and conversion data transparently.

Creative Approval Process

Every new ad visual and copy is submitted for your approval before going live.

Spend Detail

See where every dollar goes by campaign and ad set.

Weekly and Monthly Reports

We review performance together through regular reports.

Behind the Scenes

Daily Performance Monitoring

We check campaign metrics daily and intervene immediately on anomalies.

Creative Fatigue Tracking

We monitor ad frequency and engagement drops, deploying fresh creatives on time.

Audience Segment Optimization

We continuously analyze which demographic and interest segments perform best.

Pixel/CAPI Maintenance

We regularly verify event tracking and conversion tracking infrastructure works correctly.

Competitor Ad Tracking

We monitor competitors' active ads and strategies via Meta Ad Library.

Algorithm Learning Management

We time campaign changes to not disrupt the algorithm's learning phase.

Reporting

Reports We Deliver

We transparently share every campaign's performance. Our reports are action-oriented.

Weekly Performance Report

Weekly

Spend, reach, clicks, conversions, and CPA summarized weekly.

Metrics Included

Total spend and reachClicks and CTRConversion count and CPACreative-level performance

Format:Google Sheets (shared)

Monthly Detailed Report

Monthly

Funnel-level detailed analysis, creative comparison, audience performance, and next month's plan.

Metrics Included

Funnel layer ROAS and CPACreative performance comparisonAudience segment analysisCreative fatigue reportNext month action plan

Format:PDF + Looker Studio (live link)

Quarterly Strategy Report

Quarterly

Big picture evaluation. ROI analysis, funnel efficiency, and strategic recommendations.

Metrics Included

3-month ROAS trendFunnel conversion ratesAudience growth analysisScaling recommendations

Format:PDF presentation + video call

Success Metrics

What We Measure

We measure Meta Ads success with different metrics for each funnel layer.

ROAS (Return on Ad Spend)

The core metric showing how much revenue each dollar spent generates.

Minimum 3x-5x ROAS

Weekly

CPA (Cost Per Acquisition)

Average cost to acquire a lead, message, or sale.

Month-over-month decrease

Weekly

Reach & Frequency

How many unique people saw your ad and how many times on average.

Keep frequency below 3

Weekly

CTR (Click-Through Rate)

Percentage of people who see your ad and click on it.

1.5%+ (varies by industry)

Weekly

Video View Rate

Percentage of video ads watched to 50% or 100%.

50% view rate 15%+

Monthly

Conversion Rate

Percentage of clickers who complete the target action.

Above industry average

Monthly

Our Tools

Meta Ads Tools We Use

We make data-driven decisions with professional tools.

Campaign Management

Meta Ads Manager

Campaign creation, audience targeting, and optimization platform.

Client Access: Yes

Management

Meta Business Suite

Page management, message tracking, and content planning.

Client Access: Yes

Analytics

Google Analytics 4

Ad traffic site behavior and conversion tracking.

Client Access: Yes

Reporting

Looker Studio

Interactive dashboard combining all your data.

Client Access: Yes

Creative Production

Canva / Adobe Creative

Ad visuals, video, and carousel creative production.

Client Access: No

Competitor Analysis

Meta Ad Library

Monitor competitors' active ads and strategies.

Client Access: Yes

Communication

How We Stay in Touch

Your ads run 24/7, and so do we. Our communication channels are always open.

Monthly Performance Meeting

Monthly (30-45 minutes)

We review the monthly report together via video call. We discuss funnel performance, creative results, and next month's plan.

Weekly Written Report

Weekly

Spend, reach, conversions, and CPA summary shared via Google Sheets.

Creative Approval Flow

Every new creative

New ad visuals and copy are submitted for your approval via WhatsApp or email before going live.

Emergencies

Immediately, 24/7

Account suspension, Pixel failure, or sudden performance drops — we intervene immediately.

FAQ

Frequently Asked Questions

Ready to Start?

Supercharge Your Facebook & Instagram Ads

Check our service page for detailed package and pricing information, or contact us directly.

View Meta Ads Packages Contact Us

What Happens InsideOur Meta Ads Management?

Our Meta Ads Process in 5 Points

Planning & Setup

Business Manager & Pixel Audit

Audience Analysis & Segmentation

Creative Strategy & Content Plan

Campaign Management

Funnel Structure & Campaign Setup

Optimization & A/B Testing

Audience Expansion & Scaling

Measurement & Growth

Performance Monitoring & Reporting

Strategy Updates & New Opportunities

Your Meta Ads Journey Milestones

Audit & Planning

Campaign Setup

Learning & First Optimization

Optimization Deepens

Scaling Begins

Full Transparency

What You See

Meta Ads Manager Access

Looker Studio Live Dashboard

GA4 Integration

Creative Approval Process

Spend Detail

Weekly and Monthly Reports

Behind the Scenes

Daily Performance Monitoring

Creative Fatigue Tracking

Audience Segment Optimization

Pixel/CAPI Maintenance

Competitor Ad Tracking

Algorithm Learning Management

Reports We Deliver

Weekly Performance Report

Metrics Included

Monthly Detailed Report

Metrics Included

Quarterly Strategy Report

Metrics Included

What We Measure

ROAS (Return on Ad Spend)

CPA (Cost Per Acquisition)

Reach & Frequency

CTR (Click-Through Rate)

Video View Rate

Conversion Rate

Meta Ads Tools We Use

Meta Ads Manager

Meta Business Suite

Google Analytics 4

Looker Studio

Canva / Adobe Creative

Meta Ad Library

How We Stay in Touch

Monthly Performance Meeting

Weekly Written Report

Creative Approval Flow

Emergencies

Frequently Asked Questions

Supercharge Your Facebook & Instagram Ads