Google Ads Process

What Happens InsideOur Google Ads Management?

Your account, your data, your results. We bring the expertise. Discover our campaign management process step by step.

Google Partner
500+ Campaigns
You Own the Account
Weekly Reporting

Our Google Ads Process in 5 Points

We audit your existing account from top to bottom
We build a strategy based on competitor and keyword analysis
We set up or restructure your campaign architecture
We manage bids daily and optimize weekly
We account for every penny with transparent reports
PHASE 1

Account Analysis & Strategy

PHASE 2

Campaign Setup & Optimization

PHASE 3

Performance Management

Timeline

Your Google Ads Journey Milestones

With Google Ads, you get traffic from day one, but real optimization takes time. Here's what to expect at each stage.

Week 1-2

Audit & Strategy

Account analysis, competitor research, and keyword strategy are completed. You get a clear picture of where you stand.

  • Account audit report
  • Competitor analysis
  • Keyword strategy
Week 3-4

Campaign Setup

New campaign structure is built, RSA ads are written, extensions are added. First ads go live.

  • Campaign structure
  • RSA ads
  • Conversion tracking setup
Month 2

Data Collection & First Optimization

Initial conversion data flows in. Search terms are analyzed, negative keywords are added. First A/B tests launch.

  • First performance report
  • Negative keyword update
  • A/B test launch
Month 3

Optimization Deepens

Quality Score improvements become visible. CPC starts declining. Conversion rate improves. Budget efficiency increases.

  • QS improvement report
  • CPC trend analysis
  • Ad variant results
Month 4-6

Compound Effect Kicks In

Data-driven optimizations accumulate. ROAS rises, CPA drops. Smart Bidding transition is evaluated.

  • Quarterly strategy report
  • Smart Bidding evaluation
  • Scaling recommendations
Transparency Map

Full Transparency

YOU own your Google Ads account. We join as a manager. Even if you leave, the account and all data stay with you.

What You See

Google Ads Account Access

The account is opened under your name. You can log in and view your campaigns anytime.

Looker Studio Live Dashboard

An interactive dashboard where you can view real-time performance data without waiting for report periods.

Google Analytics 4 Integration

Track how your ad traffic behaves on your site through GA4.

Spend Detail

See where every dollar goes by campaign, keyword, and day.

Change Log

Track what optimization we made, when, and why through the change history.

Weekly and Monthly Reports

We review performance together through regular reports. Monthly video call meetings to answer your questions.

Behind the Scenes

Daily Bid Management

We check your account daily, optimizing click costs and conversion rates.

Search Term Monitoring & Negation

We analyze the weekly search terms report and add irrelevant terms as negative keywords.

Competitor Auction Tracking

We continuously monitor competitors' impression share and position changes via Auction Insights.

Quality Score Optimization

We continuously work on ad-keyword relevance, landing page quality, and expected CTR.

Click Fraud Protection

We detect competitor and bot clicks to protect your budget.

Conversion Tracking Maintenance

We regularly verify that GTM and GA4 integrations are working correctly.

Reporting

Reports We Deliver

We account for every penny. Our reports include not just numbers, but actionable recommendations.

Weekly Performance Report

Weekly

Spend, clicks, conversions, and CPA summarized weekly. We add notes when significant changes occur.

Metrics Included

Total spend and clicksConversion count and CPACTR and Quality Score changesList of optimizations performed
Format:Google Sheets (shared)

Monthly Detailed Performance Report

Monthly

Campaign-level detailed analysis, month-over-month comparison, waste report, and next month's action plan.

Metrics Included

Campaign-level ROAS and CPAKeyword performance tableAd copy performance comparisonWasted spend and negative keyword additionsNext month action plan
Format:PDF + Looker Studio (live link)

Quarterly Strategy Report

Quarterly

Big picture evaluation. Last 3 months' ROI analysis, competitive landscape changes, and strategic recommendations for the next quarter.

Metrics Included

3-month ROAS trendCompetitor movement summaryBudget efficiency analysisNew opportunity and expansion recommendations
Format:PDF presentation + video call
Success Metrics

What We Measure

We measure Google Ads success with concrete numbers. We set targets for each metric together.

ROAS (Return on Ad Spend)

The core metric showing how much revenue each dollar spent generates.

Minimum 3x-8x ROAS depending on industry
Weekly

CPA (Cost Per Acquisition)

The cost of acquiring a customer or generating a conversion.

Month-over-month decrease
Weekly

CTR (Click-Through Rate)

The percentage of people who see your ad and click on it.

Above industry average (3-5%+)
Weekly

Quality Score

Google's 1-10 quality rating for your ads. Directly impacts CPC.

Average 7+ Quality Score
Monthly

Impression Share

Measures what percentage of potential impressions your ad appears in.

Brand searches 90%+, general 40%+
Weekly

Conversion Rate

The percentage of ad visitors who complete the target action.

Above industry average
Monthly
Our Tools

Google Ads Tools We Use

We make data-driven decisions with professional tools. You can access some of them too.

Campaign Management

Google Ads

Campaign creation, bid management, and optimization platform.

Client Access: Yes
Analytics

Google Analytics 4

Ad traffic behavior on your site and conversion tracking.

Client Access: Yes
Reporting

Looker Studio

Interactive, real-time dashboard combining all your data.

Client Access: Yes
Conversion Tracking

Google Tag Manager

Conversion tracking, event tracking, and remarketing pixel management.

Client Access: Yes
Keyword Research

Google Keyword Planner

Keyword volume, competition level, and CPC estimates.

Client Access: No
Competitor Analysis

SpyFu

Competitors' keywords, ad copy, and estimated budgets.

Client Access: No
Optimization

Optmyzr

Automated bid management, ad testing, and performance optimization.

Client Access: No
Communication

How We Stay in Touch

We won't be an unreachable agency. Our communication channels are always open.

Monthly Performance Meeting

Monthly (30-45 minutes)

We review the monthly report together via video call. We discuss campaign performance, optimizations, and next month's plan.

Weekly Written Report

Weekly

Spend, clicks, conversions, and CPA summary shared via Google Sheets.

WhatsApp / Email Updates

As needed

When we spot sudden CPC increases, competitor moves, or opportunities, we inform you via WhatsApp or email.

Emergencies

Immediately, 24/7

Account suspension, budget overruns, or conversion tracking failures — we intervene immediately.

FAQ

Frequently Asked Questions

Ready to Start?

Turn Your Ad Budget Into Sales

Check our service page for detailed package and pricing information, or contact us directly.

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