Email Marketing Process

What Happens InsideOur Email Marketing Service?

From domain authentication to automation flows, campaign management to deliverability monitoring — we share every step of our email marketing process transparently.

SPF/DKIM/DMARC Expert
98%+ Delivery Rate
Automation Flows
A/B Test Driven

Our Email Marketing Process in 5 Points

We set up domain authentication and ESP infrastructure (SPF/DKIM/DMARC)
We clean your list and build smart segmentation
We build welcome, nurture, and abandoned cart automation flows
We plan and send A/B tested campaigns
We report open, click, and conversion data transparently
PHASE 1

Infrastructure & Strategy

PHASE 2

Automation Setup

PHASE 3

Campaign Management

Timeline

Your Email Marketing Journey Milestones

From infrastructure to first automation, first campaign to sustainable growth — we share every stage.

Week 1-2

Infrastructure Setup

ESP selection, domain authentication (SPF/DKIM/DMARC), list cleaning, and segmentation completed.

  • ESP account configuration
  • Domain authentication records
  • Clean and segmented list
Week 3-4

Strategy & Welcome Series

Email strategy defined, welcome series built and tested.

  • Strategy document
  • 4-6 email welcome series
  • A/B test subject lines
Week 5-6

Conversion Automations

Abandoned cart, win-back, and post-purchase automations built and activated.

  • Abandoned cart series
  • Win-back series
  • Post-purchase flow
Month 2-3

Campaign Launch & First Data

Regular campaign sends begin. First A/B test results arrive. List growth strategies activated.

  • Monthly campaign calendar
  • A/B test results
  • Signup forms and lead magnets
Month 4-6

Optimization & Growth

Data-driven optimizations applied. Best-performing formats and timings identified. List grows organically.

  • Monthly performance reports
  • Optimized automation flows
  • Growing healthy list
Month 6+

Advanced Strategy

Advanced segmentation, personalization, predictive send time, and sophisticated automation chains activated.

  • RFM segmentation
  • Personalized content blocks
  • Advanced automation flows
Transparency Map

Full Transparency

Your email list and campaigns are 100% under your control. We handle the operational workload.

What You See

ESP Dashboard Access

View all campaign data, subscriber list, and automations anytime in your own ESP account.

Campaign Performance Reports

Open, click, and conversion data shared in detail after every send.

Automation Flow Maps

Visual flow diagrams of welcome, cart, win-back — all automations shared with you.

A/B Test Results

Which subject line worked better, which CTA got more clicks — data-driven decisions.

Behind the Scenes

Deliverability Monitoring

Inbox placement rate, spam filter detection, and ISP reputation tracking.

List Hygiene Management

Bounce cleanup, spam trap detection, and inactive subscriber management (sunset flow).

Spam Score Testing

Spam score test before every campaign send. Trigger word and format checks.

ISP Reputation Tracking

We monitor your sending reputation with Gmail, Outlook, and Yahoo.

DMARC Report Analysis

Are all sends from your domain compliant? Any spoofed sends? Monthly check.

Reporting

Reports We Deliver

We share every email's performance and list health transparently.

Campaign Performance Report

After each campaign

Open, click, conversion, and unsubscribe rates for every campaign sent.

Metrics Included

Open rateClick rateClick-to-open rate (CTOR)Unsubscribe rateConversion rate (if applicable)
Format:ESP dashboard + PDF summary

Monthly Email Performance Summary

Monthly

Total performance of all campaigns and automations, list growth trend, and deliverability status.

Metrics Included

Total sends and delivery rateAutomation revenue contributionList growth/shrink trendDeliverability health scoreA/B test winners
Format:PDF + ESP dashboard access

Automation Performance Report

Monthly

Individual performance of each automation flow: welcome, cart, win-back, post-purchase.

Metrics Included

Flow-level open and click ratesRevenue per recipient (RPR)Drop-off pointsImprovement recommendations
Format:PDF + flow visual
Success Metrics

What We Measure

We measure email marketing success not by open rates alone, but by real business results.

Open Rate

Email open percentage. Directional post-Apple MPP — not sufficient alone.

Above industry average
Per campaign

Click Rate

Click rate on email links. The true engagement indicator.

2-4% (varies by industry)
Per campaign

Conversion Rate

Sales, form fills, or goal completions from email.

Continuous improvement trend
Monthly

Unsubscribe Rate

Unsubscribe rate. High rate signals content or frequency issues.

Below 0.2%
Per campaign

Deliverability Rate

Successful email delivery rate. The fundamental infrastructure health indicator.

98%+
Monthly

List Growth Rate

Monthly net subscriber growth (new - unsubscribes - bounces). Healthy growth indicator.

3-5% monthly net growth
Monthly
Our Tools

Email Tools We Use

We send emails and monitor deliverability with professional tools.

ESP

Resend / Mailchimp / HubSpot

Email sending, automation flows, and subscriber management.

Client Access: Yes
Reporting

Looker Studio

Interactive dashboard combining email data with other channels.

Client Access: Yes
Analytics

Google Analytics 4

Tracking email campaign website behavior and conversion impact.

Client Access: Yes
Testing

Litmus / Email on Acid

Email render testing — Gmail, Outlook, Apple Mail, and dark mode compatibility.

Client Access: No
List Verification

ZeroBounce / NeverBounce

Email address verification, spam trap detection, and list cleaning.

Client Access: No
Deliverability

Google Postmaster Tools

Gmail domain reputation, spam rate, and authentication status monitoring.

Client Access: Yes
Communication

How We Stay in Touch

Email marketing requires regular rhythm. We build that rhythm together with you.

Monthly Performance Meeting

Monthly (30-45 minutes)

We review the monthly report together via video call. We discuss campaign results, automation performance, and next month's plan.

Campaign Approval Process

Before each campaign

Subject line, copy, and design of emails are submitted for your approval. No send without approval.

Monthly Written Report

Monthly

Detailed PDF report and ESP dashboard access information delivered via email.

Emergencies

Immediate

Immediate intervention for deliverability drops, blacklist alerts, or high spam complaints.

FAQ

Frequently Asked Questions

Ready to Start?

Start Your Email Marketing Journey Today

Check our service page for package details and pricing, or get in touch directly.

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