Asilcar Otomotiv
CPL was ₺180, organic traffic low, phone calls limited. Previous agency had broad match waste + Display Network on.
PHRASE-only keywords (Exact banned), Display Network off, service-based campaign separation, dedicated landings + WhatsApp CTA, GBP cross-link.
- CPL ₺180 → ₺47 (-74%)
- Monthly forms tripled (28 → 89)
- Phone calls up 180%
"Same budget, compounded results. We're spending less and getting more work."
— Asilcar Ekibi