30-Second Summary
What you'll learn from this article
- Google SGE can reduce organic clicks by up to 40% - prepare now.
- E-E-A-T (Experience, Expertise, Authority, Trust) is now the heart of SEO.
- Video content takes up 3 times more space than text content in SGE results.
- Using structured data (Schema) is critical for visibility in SGE.
The cards are being reshuffled in the world of search engine optimization (SEO). Google's AI-powered new search experience, SGE, is not just an algorithm update—it's a revolution that fundamentally changes user behavior.
Google SGE (Search Generative Experience) is a new search experience that provides AI-generated summary answers at the very top of search results. This feature allows users to get answers directly without clicking on traditional blue links.
In markets where SGE is active, organic clicks have decreased by 40-60%. This system, expected to launch globally including Turkey in 2025, requires a fundamental transformation of SEO strategies.
What is Google SGE (Search Generative Experience)?
Google SGE (Search Generative Experience) is an AI-generated summary area at the very top of search results. When a user asks a question, they can find the answer directly in this area without clicking on traditional 'blue links'.
SGE is an AI-generated summary area located at the top of Google search results. When a user asks a question, they can find the answer directly in this area without needing to click on traditional 'blue links'.
This means that traffic to websites will decrease, especially for 'informational' searches. However, opportunities remain significant for 'transactional' searches.
Where is SGE Currently Active?: Google SGE is currently being tested in the USA, India, and Japan. It is not yet active in Turkey, but it is expected to launch globally in 2025.
What Will Change in Organic Traffic?
Three major changes are expected in organic traffic with Google SGE: Informational searches won't convert to traffic, conversational searches will increase, and Google will only respond by drawing from trusted sources.
The traditional SEO approach of 'include the keyword 5 times' is completely over. Here are the 3 major changes we'll face with SGE:
Answers to simple questions (weather, who is, what is) will no longer drive traffic to your website.
People have started searching as if talking to AI. Searches like 'what's the most comfortable running shoe for flat feet' are increasing instead of just 'shoes'.
Google will only draw from the most trusted, verified sources when generating AI responses.
What Should Your 2025 SEO Strategy Look Like?
Three fundamentals are critical for your 2025 SEO strategy: Create E-E-A-T focused experience content, transition to video format, and add structured data using Schema markup. These steps increase SGE visibility.
To win in the new era, you should build your content strategy on these 3 fundamentals:
AI can generate 'information' but cannot generate 'experience'. Make sure to include your personal opinions, trials, and sentences like 'I tried this and here's what happened' in your product reviews.
YouTube videos and short videos (Shorts) take up more space than text results in SGE results. Converting your written content to video is no longer a choice—it's a necessity.
Make sure to add FAQ, HowTo, and Article schemas so Google's AI model can properly understand your content. This increases your chances of appearing in the SGE summary.
Quick Start Tip: Start by converting your existing blog posts to video format. Creating 60-second summary videos for YouTube Shorts and Instagram Reels can quickly boost your SGE visibility.
Conclusion: Adaptation is Essential
The Google SGE revolution presents a great opportunity for prepared brands. Strengthening technical infrastructure, building authority, and providing real value to users is the key to success.
The digital marketing world may be in panic, but this is a great opportunity for those who are prepared. Strengthen your site's technical infrastructure, increase your authority, and provide real value to users.