30-Second Summary
What you'll learn from this article
- GA4 uses event-based, not session-based data model
- All interactions are events with parameters
- Exploration reports offer powerful ad-hoc analysis
- BigQuery integration enables advanced analysis
- Google Ads integration provides audience sharing and conversion import
Google Analytics 4 represents a fundamental shift in how we measure digital marketing. With event-based tracking, machine learning insights, and privacy-first design, GA4 requires new approaches. This guide helps you master the platform.
GA4 vs Universal Analytics
GA4 uses event-based data model instead of session-based. All interactions are events with parameters. This provides more flexibility but requires rethinking your measurement strategy.
Setting Up Events and Conversions
GA4 automatically tracks some events. Custom events can be created via GTM or gtag.js. Mark important events as conversions. Use parameters to add context to events.
Exploration Reports and Custom Analysis
Explorations offer powerful ad-hoc analysis capabilities. Use Free Form, Funnel, Path, and Cohort explorations. Create segments and apply them across reports for deeper insights.
Integrations and Data Export
Connect GA4 with Google Ads for audience sharing and conversion import. BigQuery export enables advanced analysis. Looker Studio provides customizable dashboards.
GA4 is a powerful platform that rewards investment in proper setup. Take time to plan your measurement strategy and build custom reports that answer your business questions.