Google Ads, Meta Ads and digital advertising strategies
Which Google Ads bidding strategy suits which level of data maturity, the conditions for moving to automation, and managing the learning period.
How to structure headlines and descriptions for responsive search ads, how pinning works, landing page match and how to test.
Steps for building a keyword list with Google Keyword Planner, how to read volume data, and how to sort keywords by intent.
Which intent each Google Ads campaign type serves, when to choose each, and in what order to open them in a new account.
What decision each layer carries in Google Ads, from MCC through account, campaign, ad group and keyword, and how structure determines performance.
How to build negative keywords in three layers in Google Ads, at account, campaign and ad group level, and how to feed them with a weekly routine.
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